beauty routine and dressing in dramatically different looks to get her best friend’s ex-boyfriend’s attention the style of Hunter Schafer’s character Jules gets darker as her relationship with Zendaya’s Rue intensifies. Sydney Sweeney’s character Cassie descends into paranoia, marked by her intense 4 a.m.
#CAST OF EUPHORIA RICK SKIN#
Character development can be traced in everything from the characters’ clothes to their nail and skin care routines. Most notably, the “Euphoria” cast represents a variety of body types, sexual orientations, identities and racial backgrounds - often a rarity in TV, especially in an American high school drama.įrom its pilot episode, the show - with costume designer Heidi Bivens at the helm - pushed fashion and beauty boundaries, and tied the two intimately to the story. Some of the actors already had dabbled in fashion before the show’s premiere: Hunter Schafer walked for big names like Dior, Miu Miu and Rick Owens, while Barbie Ferreira got her start modelling for American Apparel. Courtney Worthman, executive vice president of brand and agency partnerships at celebrity marketing agency Burns Entertainment, speculates Venditti’s experience casting models has lent her an eye for talent who makes an impact editorially, not just on screen. The “Euphoria” cast has found themselves in high demand for everything from front row seats at fashion shows to starring roles in campaigns with major brands.Ĭasting director Jennifer Venditti’s unconventional approach has contributed to the cast’s relatability and leveragability. Of course, it helps that “they’re all just incredibly hot,” added Phillips. “What you’re getting with these actors is really compelling people in front of and off-camera.” “ are looking for … who’s going to have stickiness in a long-term way,” said Brian Phillips, brand expert and former Garage magazine creative director. But it’s not solely tied to the show: Fashion brands’ investment in the show signals their conviction that these actors will be the fashion brokers of tomorrow and continue to create impact even after the show’s conclusion. The “Euphoria” effect is an undeniable cultural force. Typically conflict-avoidant luxury brands are buying into the actors of the edgy show - whose subject matter includes drug abuse, sexual assault and abortion - because the payoff is worth it. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.
The author has shared a Flourish data chart. Its first episode alone featured characters in Prada, Miu Miu, Jean Paul Gaultier and Amina Muaddi. Since its second season premiere, the show’s styling has played more with higher-end fashion. With its style success, though, “Euphoria” is bolstering its fashion chops. But it’s also generated buzz that’s proved more pervasive than the likes of “Emily in Paris” and the “Gossip Girl” reboot, shows that are a bit more directly fashion-oriented. “Euphoria” has helped brands like apparel label I.Am.Gia blow up and landed Davy with her own, soon-to-launch makeup line. Since it first aired in June 2019, the show has become synonymous with loud looks in both fashion - ‘90s-inspired sets, cut-out dresses, mesh tops, vintage streetwear, dominatrix-inspired harnesses, lots of sparkles and fishnets - and beauty, as makeup artist Doniella Davy has brought new attention to facial glitter and colour experimentation. The show is a juggernaut not just on screen, but online: Euphoria is already the most tweeted about show of the decade so far in the US - driving over 30 million tweets since its second season premiere on Jan. Lately, no show has personified that alignment more than “Euphoria,” HBO’s smash hit high school drama centred around Rue, a character played by Zendaya, a superstar of both style and screen.
From Carrie Bradshaw’s eye-catching ensembles on “Sex and the City” to “Dynasty’s” shoulder pads, fashion and television have long been intertwined.
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